Job Description

  • Job LocationsUS-CO-Lakewood
    Requisition ID
    2019-2969
    # of Openings
    1
    Category
    Marketing
  • Overview

    Vivage Logo

    VIVAGE SENIOR LIVING, is a nationally recognized leader and innovator in the long-term care industry. VIVAGE SENIOR LIVING is dedicated to person-centered care and we embrace the Eden Alternative™ philosophy. We bring “quality of life in aging” and “living well” to Long Term Care!

    Responsibilities

    Clinical Liaison

    Do you naturally have high energy and connect well with people?

    Are you naturally analytical and like to solve problems?

    Is managing multiple things at once easy for you?

    Are you an individual that takes responsibility and follows through on details?

    At Vivage, we’re recognized as a national leader driving high quality service for our residents, their

    families and our employees. "Vivage” means "celebrating aging” inspiring our focus to create innovative

    and customer-driven models filled with personalized and meaningful living experiences. We are a senior

    healthcare company servicing 30 facilities in the Colorado area.

    We are a solution driven company which provides right care….. right place…..right time. Our Mission,

    Vision and Pillars of Commitment have come from our collective personal awareness and professional

    dedication to the importance of each person we serve, each employee we work with, and each business

    partner we have. At Vivage, we bridge today’s healthcare opportunities with innovative strategies and

    solutions.

    Our people are our greatest asset. We seek to understand each individual that joins our team and we

    find the right fit for the talent that they bring. We have a culture of commitment to our employees in

    which we refer to as our Vivage family.

    The Clinical Liaison is responsible for the general technical oversight, coordination and implementation of skilled census development, pre-admission assessments, outside sales, public relations, customer service activities and related activities for the VIVAGE communities. The general purpose is to obtain high quality referrals, conduct pre-admission assessments and create public awareness and favorable impressions about the VIVAGE communities.

    The primary responsibility of your job position is to develop, coordinate, administer, and direct overall operation of our facility’s marketing and public relations program following the current federal, state and local standards, guidelines and regulations that govern long term care and assisted living facilities. You are delegated the administrative authority, responsibility, and accountability necessary for carrying out your assigned duties.

    KEY RESPONSIBILITIES:

    Sales and Marketing: 60% time

    Completes and/or coordinates pre-admission assessment, using appropriate forms and procedures

    Provides onsite liaison role to assigned hospitals and medical centers to develop key referral relationships, conducts patient clinical assessments, coordinate referral and transition of patient to facility and assure appropriate clinical and financial information is gathered

    Conducts on-going marketing and public relations contacts

    Conducts on-going external sales calls to new and existing referral sources with purpose of relationship development, identification of cross-referral opportunities and growth of census and quality mix

    Identifies and develops key referral contacts including targeted case managers for marketing activities and education regarding VIVAGE homes; maintains a data base of information and schedules regular contact with those individuals

    Responsible for assisting in the development of skilled niche opportunities by diagnosis, contract provider or other means, assisting in annual strategic marketing plans, semi-annual competitor analysis, and other strategic reports as assigned

    Assists in implementation and ongoing maintenance of corporate programs and procedures, and provide quality improvement recommendations regarding skilled census development or customer service

    Provides ongoing assessment of facility environment as it relates to marketing and presentation

    Supports and provides technical assistance in the implementation of policy and procedures regarding marketing, admissions, and public relations corporate standards

    Communicates regarding facility status, census, marketing and public relations activity

    Monitors changes in facility environmental, program, or staff characteristics and communicate information to appropriate personnel

    Keeps facilities appraised of community and competitor changes that will affect operation of the facility

    Attends training related to industry standards and practice to maintain state of the art knowledge as a resource for facilities

    Assists facilities in developing marketing brochures, website information, advertising, press releases, community outreach, and public relations efforts

    Conducts ongoing marketing and public relations contacts as requested

    Participates in identifying and coordinating efforts to secure census-related contracts with referral sources

    Assists with the development and implementation of policy & procedures, systems and programs for admissions, marketing and public relations areas

    Assists with corporate public relations events

    Team and Professionalism: 20% time

    Participates in committees relevant to culture change or innovative market niche’ development

    Has and maintains a well-groomed, professional appearance

    Maintains a positive, team-oriented spirit and maintains an attitude that motivates and challenges individuals to perform at their best

    Supports VIVAGE’s mission and philosophy

    Supports and respects fellow team members when representing VIVAGE to facility personnel

    Be flexible in work schedule to participate in community events, working some evenings or weekends as required

    Works closely with facility physicians and vendors to assure adequate, timely and quality provision of services to facilities and reports identified problems for follow-up as appropriate

    Develops and maintains a strong working relationship with the Management Company and facility personnel

    Communicates with families, residents and community leaders to create a positive image of the VIVAGE communities

    Participates in facility marketing team meetings to assure facilities receive guidance and support in identifying and implementing strategic marketing plan objectives

    Completes special projects as assigned

    Perform all other duties, as assigned

    Reporting: 20% time

    Completes monthly report of referrals and assessments and provides daily and weekly updates

    Provides ongoing monitoring of customer service within assigned facilities, assists with training and follow-up to specific internal or external customer issues

    Assists in recommending census and marketing expense goal-setting for annual budgets

    Responsible for assisting in development of internal customer service programs, training, and tracking satisfaction data

    Quality assures facility inquiry management systems and admissions team processes to assure coordinated effort, timely response to referral source, potential resident, and facility

    Conducts RUGS assessment and/or cost analysis of patient during assessment and provides information on required costs and /or services as part of assessment

    Reviews Admissions/Pinnacle reports for weekly census outcomes per facility including budget variance, census mix, data on inquiries, assessments, outcomes of all referrals

    TALENT:

    Strategic Thinking

    Solve problems effectively

    Creative in coming up with options and solutions

    Curiosity and desire to learn

    Ability to plan, implement and evaluate

    Relationship Building

    Demonstrate friendliness and enthusiasm

    Build relationships with all types of people

    High energy and upbeat

    Ability to foster teamwork

    Executing

    Self-directed

    Ability to organize and prioritize

    Detail oriented and follow through

    Influencing

    Ability to communicate with conviction clearly and effectively

    SKILLS AND KNOWLEDGE:

    Skills: Google and Microsoft operating system platforms

    Knowledge: nursing and medical practices and procedures; laws, regulations and guidelines that pertain to nursing care facilities

    EDUCATION AND EXPERIENCE:

    Education: Bachelor’s Degree from an accredited college/university, or equivalent (preferred)

    Experience: Minimum of 3 years in marketing/public relations in a healthcare setting (may be recognized in lieu of a Bachelor’s Degree)

    License: As a minimum, an LPN or RN Colorado license (must be in good standing)

    Qualifications

    • A Bachelor’s Degree from an accredited college/university, or equivalent. Three (3) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.
    • Highly preferred: Clinical Background, such as LPN, RN, MSW, PT
    • Must possess the ability to plan, organize, and effectively present ideals and concepts to community groups/agencies.
    • ust possess the ability to deal tactfully when personnel, residents, family members, visitors, government agencies/personnel and the general public.
    • Must be knowledgeable of nursing and medical practices and procedures, as well as laws, regulations, and guidelines that pertain to nursing care facilities.
    • Must possess leadership and supervisory ability and willingness to work harmoniously with and supervise other personnel.

    We are an Equal Opportunity Employer, Gender/Minority/Veterans/Disabled. No Agencies or Affiliates, please!

    Application Instructions

    Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

    Apply Online