Job Description

Green House, 490 Mirasol Dr, Loveland, Colorado, United States of America Req #2735
Thursday, June 3, 2021

We are a senior healthcare, solution driven company which provides right care.. right place..righttime. Our Mission, Vision and Pillars of Commitment have come from ourcollective personal awareness and professional dedication to the importance ofeach person we serve, each employee we work with, and each business partner wehave. At Vivage we bridge today’s healthcare opportunities with innovativestrategies and solutions.


Engaging Culture - Competitive Pay - GrowthOpportunities - Great Benefits - Family Environment - Payactiv

The primary responsibility of your job position is to develop, coordinate, administer, and direct overall operation of our facility’s admissions, marketing and public relations program following the current federal, state and local standards, guidelines and regulations that govern long term care and assisted living facilities.   You are delegated the administrative authority, responsibility, and accountability necessary for carrying out your assigned duties.

The Clinical Liaison is responsible for the general technical oversight, coordination and implementation of skilled census development, pre-admission assessments, outside sales, public relations, customer service activities and related activities for all VIVAGE communities.   The general purpose is to obtain high quality referrals, conduct pre-admission assessments and create public awareness and favorable impressions about the VIVAGE communities.


  • Work with residents and families on admission process.

  • Provides onsite liaison role to assigned hospitals and medical centers to develop key referral relationships, conducts patient clinical assessments, coordinate referral and transition of patient to facility and assure appropriate clinical and financial information is gathered

  • Give tours of the facility to all interested parties including residents, family members and community referral sources and guests

  • Oversee the admission paperwork process is completed

  • Work with the Administrator to identify and develop and Admission Support team for coordinating admissions when out of the facility

  • Conducts on-going external sales calls to new and existing referral sources with purpose of relationship development, identification of cross-referral opportunities and growth of census and quality mix.

  • Identifies and develops key referral contacts including targeted case managers for marketing activities and education regarding VIVAGE homes.   Maintains a data base of information and schedules regular contact with those individuals

  • Communicates with families, residents and community leaders to create a positive image of the VIVAGE communities.

  • Assists in recommending census and marketing expense goal-setting for annual budgets.

  • Oversee the implementation of the Marketing Plan strategies.

  • Provides ongoing assessment of facility environment as it relates to marketing and presentation

  • Responsible for assisting in development of internal customer service programs, training, and tracking satisfaction data

  • Communicates regarding facility status, census, marketing and public relations activity.

  • Quality assures facility inquiry management systems and admissions team processes to assure coordinated effort, timely response to referral source, potential resident, and facility.

  • Reviews Admissions/Pinnacle reports for weekly census outcomes per facility including budget variance, census mix, data on inquiries, assessments, outcomes of all referrals.

  • Participates in facility marketing team meetings to assure facilities receive guidance and support in identifying and implementing strategic marketing plan objectives.

  • Monitors changes in facility environmental, program, or staff characteristics and communicate information to appropriate personnel. Keeps facilities appraised of community and competitor changes that will effect operation of the facility.

  • Attends training related to industry standards and practice to maintain state of the art knowledge as a resource for facilities.

  • Assists facilities in developing marketing brochures, website information, advertising, press releases, community outreach, and public relations efforts.

  • Conducts ongoing marketing and public relations contacts as requested 

  • Participates in identifying and coordinating efforts to secure census-related contracts with referral sources. 

  • Completes monthly report of referrals and assessments and provides daily and weekly updates 

  • Establishes a strong commitment to a team process and the development of positive working relationships.

  • Provides ongoing monitoring of customer service within assigned facilities, assists with training and follow-up to specific internal or external customer issues.

  • Assists with the development and implementation of policy & procedures, systems and programs for admissions, marketing and public relations areas.

  • Assists with corporate public relations events.

  • Participates in committees relevant to culture change or innovative market niche’ development.  

  • Has and maintains a well-groomed, professional appearance.

  • Maintains a positive, team-oriented spirit and maintains an attitude that motivates and challenges individuals to perform at their best.

  • Supports Facility and VIVAGE’s mission and philosophy.

  • Supports and respects fellow team members when representing VIVAGE to facility personnel

  • Be flexible in work schedule to participate in community events, working some evenings or weekends as required

  • Completes special projects as assigned

  • Perform all other duties, as assigned.


  • A Bachelor’s Degree from an accredited college/university, or equivalent.  Three (3) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.

  • Preferred but not required, a LPN or RN, Colorado license in good standing 


  • Must possess the ability to plan, organize, and effectively present ideals and concepts to community groups/agencies.

  • Must possess the ability to communicate effectively, orally and in writing.

  • Most possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Administrator.

  • Most possess the ability to establish, implement, and maintain effective marketing and public relations program.

Specific Requirements

  • Must possess a current, unencumbered, active license to practice as an RN

  • Must demonstrate the knowledge and skills necessary to provide care appropriate to the age-related needs of the residents served.

  • Must be able to read, write, speak, and understand the English language.

  • Must possess the ability to deal tactfully when personnel, residents, family members, visitors, government agencies/personnel and the general public.

  • Must be knowledgeable of nursing and medical practices and procedures, as well as laws, regulations, and guidelines that pertain to nursing care facilities.

  • Must possess leadership and supervisory ability and willingness to work harmoniously with and supervise other personnel. 

  • Must possess the ability to plan, organize, develop, implement, and interpret programs, goals, objectives, policies and procedures, etc., that are necessary for providing quality care.

  • Must be able to relate information concerning a resident’s condition.

  • Must have patience, tact, a cheerful disposition and enthusiasm, as well as willingness to handle difficult residents.

  • Must not pose a direct threat to the health or safety of other individuals in the workplace.

Job training:  how long it usually takes to competently perform this job when the incumbent has the minimum knowledge, skills, and abilities, work experience and/or education:  

up to 3 months


  • Moves intermittently during working hours. 

  • Is subject to frequent interruptions. 

  • Is involved with residents, personnel, visitors, government agencies/personnel, etc., under all conditions and circumstances.

  •  Is subject to hostile and emotionally upset residents, family members, etc. 

  • Works beyond normal duty hours, on weekends, and in other positions temporarily, when necessary. 

  • Is subject to call back during emergency conditions (e.g., severe weather, evacuation, post-disaster, etc.).

  • Is subject to injury from falls, burns from equipment, odors, etc., throughout the workday, as well as reactions from dust, disinfectants, tobacco smoke, and other air contaminants. 

  • Is subject to exposure to infectious waste, diseases, conditions, etc., including TB and the AIDS and Hepatitis B viruses. 

  • May be subject to the handling of and exposure to hazardous chemicals. 

  • Drives frequently in company or personal automobile

  • Uses computer and cellular telephone frequently


  • Must be able to relate to and work with ill, disabled, elderly, emotionally upset, and at times hostile people within the facility.

  • Must meet the general health requirements set forth by the policies of this facility, which include a mental and physical examination.

  • Must possess sight/hearing senses, or use prosthetics that will enable these senses to function adequately so that the requirements of this position can be fully met.

  • Must be able to push, pull, move, and /or lift a minimum of 25 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.

  • May be necessary to assist in the evacuation of residents during emergency situations.


The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned.  Management may assign or reassign duties and responsibilities to this job


Vivage/Wellage is an Equal Opportunity Employer.  


Other details

  • Pay Type Hourly
  • Employment Indicator Regular
  • Min Hiring Rate $29.97
  • Max Hiring Rate $44.01

Application Instructions

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